I’m building this because the internet taught us to overcomplicate everything.
If you’re anything like me, you’ve got 47 open tabs, a graveyard of almost-finished ideas, and a nagging feeling that you’re “behind” because some guru made $50K in a hammock while you were just trying to remember your WordPress password. Cute story.
Here’s mine: I’m a creativity coach who loves systems, tiny products, and honest progress. I also have a brain that doesn’t wait patiently for “the perfect plan.” If I don’t create quickly, I spiral. So I built a way to create fast, and I’m inviting you to use it too.
The philosophy is simple: No gurus. No fluff. Just momentum.
The practice is even simpler: Plan it. Make it. Pitch it. Prove it. Then repeat.
Most people don’t fail because they lack talent. They stall out because they try to build the big thing first. They chase the pristine niche, the cinematic brand, the twelve-part course, the community platform with five sub-forums and a mascot. Meanwhile, time passes and nothing hits “publish.” I’ve done that dance. It’s exhausting. So I flipped it: start tiny, finish fast, learn in public, and let the data—not anxiety—tell you what to do next.
Here’s what that looks like in my world.
Plan it. Pick one audience, one problem, one promise. Not forever, just for the next 30 days. If your brain wants to wander, cool, we’ll give it a playground: a decision filter that weighs your skills, values, and demand. You don’t need the perfect niche. You need a clear promise. Mine is helping creative, multi-passionate humans turn messy ideas into simple, sellable products. Clean. Breathe.
Make it. Choose a tiny format: flashcards, a one-page template, a mini-guide, or a three-lesson micro-course. Outline in 20 minutes. Build a V0.9 in an hour. Ugly is allowed. (Honestly, ugly is preferred at first. If you’re not mildly embarrassed by version one, you waited too long.) Package it, upload it, and move on.
Pitch it. One page. Headline, three bullets, a button. Then three emails. No 28-day launch calendar, no emotional hostage-taking. Just a clear invite to the people who already told you they want help. If you think selling is gross, you’ve only seen it done badly. Selling done right is service with a price tag.
Prove it. Track a few numbers that matter: opt-ins, click-throughs, tripwire conversion, revenue. Not every metric, just the ones that move the business. Make one tweak at a time. Change a headline. Adjust a price. Add an order bump. Re-send to unopens. That’s it. Then you spin the cycle again, a little smarter, a little faster.
I’m building this because creators deserve a path that respects real life: jobs, kids, ADHD brains, imperfect Tuesdays. I’m not here to turn you into a hustle robot. I’m here to help you build a lightweight engine you can keep running even when life gets weird. Two focused hours a day beats twelve frantic ones you’ll burn out from.
You’ll see me build in public because transparency accelerates trust and learning. I use a simple dashboard to log revenue, email growth, funnel conversion, and experiments. Not to flex, so I can decide what to do next without guessing. You’ll get a copy of that dashboard. You’ll also get templates, swipes, and prompt packs because blank pages are creativity’s worst enemy.
Why now? Because waiting for “the perfect time” is how five years vanish. The market is noisy, sure, but it also rewards people who start small, helpful things consistently. The future belongs to thoughtful generalists who can package their weird, useful brain into products, write like a human, and iterate. AI isn’t here to replace you; it’s here to get you through draft zero faster so you can spend your time on taste, judgment, and care, the parts machines can’t do.
What you can expect from me: Monday action emails, Friday reflections, and tutorials that end in a result you can point to. I’ll share what worked, what flopped, and the exact tweaks I’m making. You’ll never see “$97,000 value for $27!!!” nonsense. You will see small, repeatable wins: a template live, a sales page improved, a funnel wired, a product iterated. We’ll celebrate finished, not fancy.
What I expect from you: Pick one path for 30 days. No tool bloat. No brand tinkering “for research.” No rewriting your About page twelve times. Show up, ship tiny, log the numbers, and keep going. If you’ve got a drawer full of half-done ideas, good—raw material. We’ll turn them into something people can use, buy, and thank you for.
I’m building this because I know how it feels to be talented and stuck. To have the vision but not the runway. To want a business that supports your life, not swallows it. If that’s you, welcome. Grab the newsletter, steal the templates, and start your first 30-day cycle. The first product won’t change your life. The cycle will.
No gurus. No fluff. Just momentum. Let’s make the damn thing and send it.
