Hi there Reader
If your brain feels like a browser with 47 tabs open, this email is your permission slip to stop pretending you’ll “remember it later.”
You won’t.
That’s not a personal flaw. That’s biology + creativity + a little ADHD spice.
Here’s the problem most creative people don’t realize they have:
They’re trying to think their way to clarity instead of emptying their mind first.
Ideas don’t line up neatly when they’re trapped in your head. They fight. They interrupt. They shout over each other. And eventually, they exhaust you to the point where doing nothing feels safer than choosing something.
So today, we’re not picking an idea.
We’re building a parking lot.
This is not a to-do list.
This is not a plan.
This is a containment zone.
Open one document. Notes app, Google Doc, scrap paper, doesn’t matter. Title it IDEA PARKING LOT.
Now dump everything:
- Business ideas
- Half-formed projects
- “Someday” thoughts
- That thing you keep revisiting every six months
- Even the ones you’re embarrassed by
No organizing. No ranking. No “this one’s stupid.”
If your brain throws it at you, it goes in the lot.
Why this works:
Your nervous system relaxes when it knows ideas are stored, not lost. Clarity comes after safety, not before.
Your 30-minute Make It Happen task:
Set a 30-minute timer. Dump everything. Stop when the timer ends, even if you’re mid-thought.
You are not behind.
You’re just full.
Next week, we’ll decide what actually deserves your energy.
For now? Get it out of your damn head.
Cheers,
Petra
