I’m building Make the Damn Thing for people stuck in the messy middle, half-finished projects, tabs everywhere, a thousand “shoulds.” I chose a direction that helps you finish what you start using tiny, repeatable systems: weekly blog posts, Monday/Friday emails, and small products that ship in hours, not months.
Three reasons this direction makes sense
- Speed to value: You don’t need another 10-hour course. You need a 10-minute action that moves a real project.
- Repeatability: Monday = Action. Friday = Reflection. Four posts/month using frameworks. No blank pages.
- Stackability: A clear direction turns into a lead magnet, a $7 paid newsletter, and later, your paid membership with tools and resources (Plan it Launch it, coming soon).
What I’m ignoring on purpose (so I finish)
- The niche Olympics: I’m not auditioning for the Perfect Niche pageant. I’m choosing a direction and shipping.
- Design rabbit holes: Pretty can wait. Clarity converts.
- Guru-chasing: I’ll take my own medicine, imagine, measure, iterate.
How I’ll decide if this is working
- Opt-ins/week: Are more people taking the Finish Line Starter Pack?
- Click-throughs: Are my emails getting clicked?
- Tiny purchases: Is the paid newsletter selling?
If those numbers rise, I double down. If they stall, I change one variable, headline, price, or email #1, and test again.
What you can expect from me (this month)
- Four posts that cut the noise and get you to the page, the publish button, or the checkout.
- A free tool (the Starter Pack) that helps you pick a finish line.
The real talk
You don’t need to be more productive; you need to see progress. Progress builds power. Power finishes things.
Two short emails a week: Monday Action (doable step) and Friday Reflection (mindset + behind-the-scenes). Get momentum without the burnout.